Diwali Festive Boxes

Diwali is as much about the joy of giving as it is about celebrating. Mithai boxes have long been a part of this tradition, travelling between homes, shared with loved ones and carrying a little sweetness with them. For Rasvi, the idea was to create packaging that felt like an extension of that celebration, something thoughtful, colourful and worth holding onto.

Visual Discovery & Research

Think of Diwali. What are the first things that come to mind?

The excitement of buying fresh flowers to make torans, shopping for new outfits, running your fingers through colourful fabrics, and watching fireworks light up the moonless sky. It's these little rituals, textures, colours, and memories that make Diwali feel like Diwali. I wanted to capture that very feeling in Rasvi's packaging. So, I began by revisiting these familiar moments, gathering references from festive markets, traditional textiles, floral arrangements, and the vibrant celebrations that fill our streets and homes. These became the foundation of my visual research and mood board, helping me build an illustration that felt festive, nostalgic, and rooted in the joy of Diwali. Rasvi's existing fabric-inspired boxes, particularly their use of bandhani, became an important starting point. I wanted the illustrations to feel connected to this identity rather than introduce something entirely new. The challenge was to bring together the richness of textile traditions with a more illustrative, storytelling-led approach.