MerchBazaar

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Project Overview

MerchBazaar is a mobile app to enable collectors and fans to purchase their favourite music merchandise through the comfort of their home. It allows users to buy merchandise as well as records and pay using a hassle-free method.

TimeLine: May 2021 - July 2021

Role: User Research, User Design (Wireframing and Prototyping), User Interface Design and Iterations

The problem I focused on

Unavailability of a platform for Indie Musicians to sell concert merchandise, has left their listeners frustrated. Offline markets usually plagiarize original designs and dupe listeners into buying merchandise at a much higher cost.

MerchBazaar focuses on helping artists connect and communicate with their audience and sell concert merchandise in a hassel-free way.

Pain Points

After analyzing the insights from the usability study, competitive audit and the user pain points, I plotted the user journey map.

Starting the Design Journey

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Close-up Story Board

Brainstorming helped me sketch out some basic close-up and big picture story boards that guided me into my design direction for the low fidelity mockups.

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Exploring the design problem

The big picture story board provided insights on the user pain points and helped come up with viable solutions.

Visualization of the paper wireframes and the basic navigation pathway

After multiple iterations of the navigation menu, I highlighted the features I wanted to retain and turned them into low-fidelity digital mockups

Redefining the designs

A second round of the usability studies helped refine the final designs and provided these insights:

  • Users wanted the light and dark theme- accessibility option more easily available

  • Users want a way to return to the home page after the confirmation page

  • Users did not figure out how to use the colour option on apparel

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Dark Theme

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Light Theme

Reflection

This was my first UX project as a part of the UX Design Certification by Google and helped me learn a lot about approaching and solving design problems. A peer mentioned that they “loved the dark interface and would love to use it to buy some concert merchandise”

For my next project, I would:

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  • Play around with whitespaces and create minimalistic designs

  • Conduct an extensive usability study involving more users to help me iterate my designs

  • Explore designing a concept on various screens including web design